It’s no cake walk trying to figure out what your business’ mission is, and when you do, depending on who you are, it might be even harder to put it into words.


First of all, you want to ask these four questions:

  1. What do we do?
  2. How do we do it?
  3. Whom do we do it for?
  4. What value are we bringing?

As you begin to piece these elements together, you want to use language that conveys that what you’re doing is bold, fresh and exciting or that it is rooted in tradition. Whatever you do, use words that reflect that. Brand Vox has a great list of action words that will help you jump start the process.


[Tweet “No first draft is ever good. Rewrite!”] Try to make it as concise as possible. Cut out any filler words like “that.” Be specific with your nouns – don’t use “something,” “someone,” or somewhere.” Don’t use passive voice. Please don’t start a sentence with “there is.” Never has a few sentences ever been os important. This will define you and your business for, hopefully, years to come. You want to make sure you get it right.

Workshop it

Share your newly revised mission statement with your business partners, employees, and writer friends.

Ask your employees and business partners if they think it properly sums up your mission. Maybe something is mission or doesn’t ring true to them. This is your time to decide if they are a good fit or if maybe you need to revise the business’ mission.

It’s also important to get your friends and acquaintances that write for a living to read and make notes on it. Odds are, there is still something you can fix.

You might also want to share it with a few people who are in your target market. It’s good to test it out on a few people before you launch to see if it is appealing to your potential customers.


The most important thing to remember here is, that the point of all this work is to fulfill your mission. Share it when you launch and wear it with pride. It is who you are.

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By |2016-10-31T14:19:18+00:00January 13th, 2016|Be Electric, Business, Mission|