Going local is so much more than a fleeting trend, its a way to build your business organically. Better business for you equals better business economy in your community. It works well for everyone.
Word of mouth is the best kind of advertising. It’s free and its trustworthy because it comes from people who have worked with you. It’s difficult to get that the further you spread your reach.
You would be surprised at how many people need your services in such a small area. Even if your area is saturated with people in your field, not everyone may be what your ideal client is looking for.